Monday, April 27, 2009

IBM... using the pen tool in illustrator



For this logo project i had to redesign the classic IBM logo that we all are familiar with.  Its not the most interesting design, but obviously it has worked  for IBM... The design has change a bit from when the company first started  but for the most part it has stayed the same throughout the years. 

The first thing I did was trace the I and the B  the original font is called city medium, but since i didn't just want to type "IBM" and then use the scissor tool because that was the last project.  The hardest part about this whole process was finding a IBM logo that wasn't to pixelated... so finding out exactly where to trace was very complicated... I had to lighten the image so i could figure out where the pixels started/ended. I also found it helpful using all the ruler and grid that Illustrator had to offer.

After I traced the I and the B i using the rectangle tool with the color white to make the streaks going through the I and the B, I also shaved the I and put two big squares using the same technique.  You can also see how i lightened the original making it easier to trace.




I Traced the M, filled it blue, and extended my lines from the I and 

the B  through the M ......and BAM... DONE... I know it doesn't look like much but its very simple design that works well. 

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